Top 5 Film & Television Apps Performance in Italy, Q2 2023

In Q2 2023, the top 5 film and television apps in Italy exhibited distinct trends in downloads, revenue, and weekly active users. Here is a detailed look at their performance:

Amazon Prime Video experienced notable fluctuations in both downloads and revenue. Downloads peaked at approximately 96K in the week of April 10, before stabilizing around the 40K mark towards the end of the quarter. Revenue saw a significant increase, especially in mid-June, reaching around $67K. Weekly active users ranged from 1.35M to 1.84M, showing a moderate decline by the end of the quarter.

Mediaset Infinity showed a diverse trend in downloads and revenue. Downloads peaked at around 70K in the final week of June, while revenue fluctuated, reaching a high of approximately $20K in the first week of April. Weekly active users saw a peak in early May with around 639K, but generally hovered between 300K and 500K throughout the quarter.

RaiPlay maintained a steady download rate, with numbers mostly in the 30K to 60K range. Weekly active users demonstrated some consistency, peaking at around 585K in early May. Despite not generating any revenue, RaiPlay's user engagement remained robust throughout the quarter.

Netflix showed strong performance across all metrics. Downloads remained relatively stable, averaging around 40K to 50K weekly. Revenue peaked at approximately $129K in the week of May 22. Weekly active users were consistently high, ranging from 5.06M to 5.63M, indicating a solid user base.

Disney+ also demonstrated steady performance. Downloads fluctuated between 30K and 40K, while revenue remained strong, peaking at around $395K in the first week of April. Weekly active users showed a steady presence, maintaining figures between 1.57M and 1.77M.

These insights, sourced from Sensor Tower, provide a comprehensive view of the performance of the top film and television apps in Italy during Q2 2023. For more detailed analytics and trends, visit Sensor Tower.